Job Description
Hi,
Want to catch a high-growth funded startup working in a very exciting space?
Well, we are a match!
We are a lifestyle brand aiming to provide healthier and sustainable plant-based dairy alternatives. We have just got backed by 100X.VC, Riddl, and a few other prominent Angels.
Furthermore, we are looking to hire for the position of Growth Marketer, who has proven experience in any D2C space, preferably in the food & beverage segment. We are looking for 2-3 years of work experience.
Ideal Candidate Profile:
- Looking to work in a startup culture where you have to wear multiple hats
- Willing to go the extra mile and work as a true owner of Pilk with full accountability
- Looking for a long time commitment, at least for 5-7 years because this is what it takes to build a great organization,
- Should be located in Mumbai or willing to relocate.
Job Scope:
- 100% focus on growth in a new plant-based milk category
- Handling the entire growth marketing for Pilk- Performance, Shopify, CRO, Funnels Optimization, Marketing Automation, WhatsApp, Email, SMS, SEO,
- Well aware of tools like Shopify, WhatsApp marketing platforms like Business on Bot, Retention tools like Wigzo, Loyalty apps, Quick checkout, etc
- Planning and executing acquisition channels Ads, PR, and brand-building activities
Key Responsibilities:
- Planning and hitting growth milestones
- Planning and executing Performance, SEO, marketing automation, content, and creative team
- Facebook, Google, WhatsApp, Email, Push, and other types of acquisition and retention marketing
- Data analysis and reporting
- Figure out ways to acquire more customers at reduced CAC
- Cohort, RFM analysis
- Retention Marketing
Skills:
- Facebook, Google Adscheckout
- CRO, Funnels Optimization
- Strong Analytical Skills, Data analysis
- Tools of D2C space-Shopify, Business on Bot, Wigzo, SMS, Email, etc
- Excel, Google Docs, Sheets; slides
- MIS
- Market research, pricing research, competitor analysis
- Good communication skills, both verbal and written in English
- Good interpersonal skills
What's Special:
ESOP option to create quick long-term wealth,
Chance to become the early core member of a high-growth, promising start-up in an explosive new category.
Please share your CV at abhishekrai@pilk.in
M- +91 8826803845
https://www.linkedin.com/in/thenameisrai/