Marketing Executive
Dedicated Project

Job Description

Hi,

 

Want to catch a high-growth funded startup working in a very exciting space?

Well, we are a match!

 

We are a lifestyle brand aiming to provide healthier and sustainable plant-based dairy alternatives. We have just got backed by 100X.VC, Riddl, and a few other prominent Angels.

 

Furthermore, we are looking to hire for the position of Growth Marketer, who has proven experience in any D2C space, preferably in the food & beverage segment. We are looking for 2-3 years of work experience.

 

Ideal Candidate Profile:

 

  • Looking to work in a startup culture where you have to wear multiple hats
  • Willing to go the extra mile and work as a true owner of Pilk with full accountability
  • Looking for a long time commitment, at least for 5-7 years because this is what it takes to build a great organization,
  • Should be located in Mumbai or willing to relocate.

 

Job Scope:

 

  • 100% focus on growth in a new plant-based milk category
  • Handling the entire growth marketing for Pilk- Performance, Shopify, CRO, Funnels Optimization, Marketing Automation, WhatsApp, Email, SMS, SEO,
  • Well aware of tools like Shopify, WhatsApp marketing platforms like Business on Bot, Retention tools like Wigzo, Loyalty apps, Quick checkout, etc
  • Planning and executing acquisition channels Ads, PR, and brand-building activities

 

Key Responsibilities:

 

  • Planning and hitting growth milestones
  • Planning and executing Performance, SEO, marketing automation, content, and creative team
  • Facebook, Google, WhatsApp, Email, Push, and other types of acquisition and retention marketing
  • Data analysis and reporting
  • Figure out ways to acquire more customers at reduced CAC
  • Cohort, RFM analysis
  • Retention Marketing

 

Skills:

 

  • Facebook, Google Adscheckout
  • CRO, Funnels Optimization
  • Strong Analytical Skills, Data analysis
  • Tools of D2C space-Shopify, Business on Bot, Wigzo, SMS, Email, etc
  • Excel, Google Docs, Sheets; slides
  • MIS
  • Market research, pricing research, competitor analysis
  • Good communication skills, both verbal and written in English
  • Good interpersonal skills

 

What's Special:

 

ESOP option to create quick long-term wealth,

Chance to become the early core member of a high-growth, promising start-up in an explosive new category.

 

Please share your CV at abhishekrai@pilk.in

M- +91 8826803845

https://www.linkedin.com/in/thenameisrai/

Details

Experience (Min) : 2.0 Years
Experience (Max) : 5.0 Years
Location : Vikhroli, Mumbai, Maharashtra, India

Primary Skills

Performance Marketing Social media marketing Digital Marketing Retention Marketing

Secondary Skills

Refer and Earn

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